Sunshine Furniture Store

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The Brief
Sunshine Furniture, based in Tulsa, Oklahoma, specializes in high-quality furniture for homes and offices. Known for their stylish and durable products, they cater to a diverse customer base. However, the company faced challenges in increasing online sales and maximizing seasonal opportunities, particularly during festive seasons.
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Services
- Furniture Store
- Google Ads
- Email Marketing
- Meta Ads

Research and Analysis

Sunshine Furniture faced several key challenges that hindered its online growth. Despite having a strong local reputation in Tulsa, the company struggled to convert website visitors into sales. Seasonal opportunities, especially during festive periods, were not fully capitalized upon. The website's design and user experience needed optimization to make shopping easier and more appealing to customers. Additionally, Sunshine Furniture’s online marketing efforts lacked strategic focus, with insufficient targeting and messaging tailored to specific seasonal promotions and local customers.

Strategy

Om Infosolutions implemented a strategy to drive Sunshine Furniture's growth. We optimized Google Ads with detailed keyword research, location-specific ads for Tulsa, and A/B testing for effective messaging. Retargeting campaigns re-engaged visitors who hadn't purchased. Website improvements included better navigation, mobile responsiveness, and faster loading speeds. Festival-specific landing pages captured seasonal traffic, while customer testimonials and reviews were showcased to build trust.

RESULT

Driving Traffic, Boosting Sales, and Maximizing ROI

Om Infosolutions' strategic approach led to significant improvements for Sunshine Furniture. The website saw a 75% increase in traffic, driven by optimized Google Ads campaigns and website enhancements, attracting more high-quality visitors. During the festive season, sales nearly doubled compared to the previous year, thanks to targeted promotions and seasonal ads. The Google Ads campaigns delivered an outstanding 5:1 return on ad spend (ROAS), meaning every dollar spent on ads generated five times the revenue. Additionally, website optimizations and retargeting strategies led to higher customer engagement and an increase in repeat purchases, strengthening customer loyalty and driving long-term sales growth.

75% Increase in Website Traffic:

The optimized Google Ads campaigns and website improvements drove a 75% increase in overall website traffic, bringing in more qualified visitors.

Doubling of Festive Season Sales:

Sales during the festive season nearly doubled compared to the previous year, significantly boosting revenue during key shopping periods.

5:1 Return on Ad Spend (ROAS):

For every dollar spent on Google Ads, Sunshine Furniture earned five dollars in revenue, ensuring a highly effective marketing investment.

Higher Customer Engagement & Repeat Purchases:

The combination of website optimizations and retargeting campaigns led to increased customer engagement and repeat purchases, contributing to long-term customer loyalty.