How can social media help your business to build brand awareness?
Brand awareness is referred to the extent to which your customers are familiar and are able to recall your brand or particular brand of goods and services. Brand recognition and brand recall are both integral part of brand awareness for an organization.
And for brand awareness, social media plays a pivotal role in the entire process of relating a brand image to a particular product or service.
Social media is the platform where companies can show off their products or services to the right audience. Facebook, Twitter, Instagram, and YouTube are the market leaders in the social media segment that allow businesses to connect with their customers.
In fact, according to a recent survey, over 50 million businesses use Facebook Business Pages all around the world and 5.2 million business use Facebook for advertising.
In addition, LinkedIn boasts of having more than 530 million user profiles, while on Snapchat, over 400 million snaps are shared per day and almost 9000 photos are shared every second.
1. Social Sharing
Shared Instagram images by your fans and followers can help your brand by spreading awareness and earning you more followers. A retweet or repost of your company’s posts should also be encouraged, as that would create more responsiveness amongst the followers.
2. Contests
Creating fun contests on your social media platforms where people can win some goodies from your company is an exciting way to grab customers’ attention. You can also let your customers share the contest news and earn bonus points for referring it, which is an additional perk for the contest participants.
3. Ask questions
Asking your customers questions related to your products or services shows that you are concerned about customers’ reviews and are interested in their feedback. This strategy helps you earn goodwill towards your brand.
4. Interact with customers
Taking online surveys and interacting with your customers to know about their experiences with your company and its products or services, will add credibility to your brand.
5. Sponsor giveaways
For every “like” or “share”, giveaway certain products from your company, which will be a great opportunity to attract new customers and create brand awareness amongst potential customers. These rewards could be adequate motivation for your followers to be interested in your brand.
If you need any help in using the social media platform to create more awareness of your brand, feel free to contact us!
