8tea5

Crafting 8tea5's Digital Success – From Design to Marketing.

The Brief
8Tea5 is a brand that believes in the emotional and sensory power of tea. Drinking tea for them is not just about hydration; it’s an experience that connects customers to the moment, the taste, and the brand. They wanted their website to reflect this experience—invigorating, engaging, and deeply personal. The challenge was to create an online platform that would evoke the same emotional connection and excitement as drinking their teas, offering a digital journey that matched the brand’s promise of a sensory escape.
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Services
- Branding
- Website Design
- Development
- Social Media Marketing
- Paid Ads
- Retail Store

Research and Analysis

8Tea5 faced the challenge of translating the deeply personal and sensory experience of tea drinking into a digital environment. The website needed to captivate visitors immediately, providing an emotional hook while offering a seamless, intuitive user experience. Additionally, it was essential to foster a sense of personal connection between the brand and customers, encouraging engagement and exploration of their products. Research revealed that many tea brand websites lacked this emotional connection, and the challenge was to create something that would not only display products but also engage users on a deeper level, ensuring that visitors felt a personal connection with the brand.

Strategy

Om Infosolutions developed a strategy to create a memorable digital experience through innovative design and personalized engagement. A visually captivating website was crafted to reflect the brand’s ethos of personal connection, allowing customers to share preferences and receive recommendations. The user journey was streamlined for easy product discovery, with optimized navigation and immersive elements. Dynamic features, including a header video slider and interactive elements, were added to create a unique, unforgettable browsing experience.

RESULT

Transforming Ideas into Impact – Delivering Results That Matter.

40% Reduction in Bounce Rates

Visitors were immediately captivated by the immersive design, leading to a significant reduction in bounce rates as users stayed engaged and explored more pages.

2x Increase in Session Duration:

The average time spent on the site doubled to 3 minutes 30 seconds, indicating that users were deeply engaged with the content and products, returning to explore more.

Higher Repeat Visits:

The personalized recommendations and interactive features led to a higher number of returning customers, building brand loyalty and encouraging repeat visits.