City Liquors

Crafting Digital Success for City Liquors

The Brief
City Liquors, a USA-based liquor store, partnered with Om Infosolutions to enhance its online presence and drive business growth. The project encompassed website development, SEO optimization, and targeted digital marketing to attract more customers and improve online sales.
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Services
- Development
- SEO
- Marketing

Research and Analysis

Our analysis revealed an outdated website with limited user engagement and low visibility in search results. Competitor research showed that many liquor stores excelled with mobile-friendly platforms, location-specific SEO, and engaging digital marketing campaigns. We identified high-potential keywords like “best liquor store near me” and “online liquor delivery USA,” along with a need to improve site navigation and branding for City Liquors.

Strategy

To address these challenges, we developed a user-friendly website showcasing City Liquors’ diverse product range and promotions. The site was optimized for both desktop and mobile users, ensuring a seamless shopping experience.Our SEO strategy focused on improving local search rankings, targeting competitive keywords, and optimizing on-page content for better visibility. We also implemented a backlink strategy to increase domain authority.For digital marketing, we launched geo-targeted Google Ads, engaging social media campaigns, and email marketing to attract local customers and promote exclusive offers. The content highlighted the brand’s value, convenience, and competitive pricing to drive conversions.

OUR PARTNER TECHNOLOGY

Result

The digital transformation of City Liquors resulted in impressive outcomes within just six months. Business growth surged by 75% to 90%, driven by a strategic combination of SEO and digital marketing efforts. Online sales and customer inquiries saw an 85% increase, thanks to targeted marketing campaigns and a more intuitive, user-friendly website. Organic traffic grew by 80%, with the website securing top rankings for high-traffic keywords like "liquor delivery USA." Additionally, user engagement improved significantly, with a 60% reduction in bounce rates and a 50% increase in session durations. Digital marketing initiatives further strengthened City Liquors' brand visibility, positioning it as a prominent and trusted name in the local liquor industry.

City Liquors underwent a digital transformation with OM Infosolutions, who redefined its speed, functionality, and design. Their innovative IT solutions have been essential in enhancing our online presence and simplifying customer interactions.

Nainesh Patel - CEO of City-liquors

THE PROOF IS IN THE PUDDING

80%

Our responsive design approach led to a significant increase in mobile sessions by 80% and desktop sessions by 25%.

60%

Increased Whistle's conversion rate by 60%, driving more visitors to take desired actions such as making a purchase or submitting a lead form.

20%

Boosted the returning customer rate by 20%, indicating a strong customer loyalty and satisfaction with the website's user experience, products, and services

52%

Our responsive design approach led to a significant increase in mobile sessions by 80% and desktop sessions by 25%.

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