Dr. Willard's Water

Transform Your Hydration, Transform Your Life!

The Brief
Dr. Willard’s, a trusted name in health and wellness for nearly 50 years, is best known for its innovative Willard Water, a unique product designed to improve hydration and overall health. With a legacy built on scientific research and health benefits, Dr. Willard’s aimed to modernize its digital presence to better engage health-conscious consumers and boost online sales. The brand sought to create a website that not only showcased its products but also reflected its scientific heritage and positioned itself as a leading authority in the health and wellness sector.
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Services
- Rebranding
- Shopify Developing
- Email Marketing
- Paid Ads
- SEO
- Pharmaceutical

Research and Analysis

Dr. Willard’s faced several challenges in achieving its digital transformation goals. The existing website was outdated, offering a poor user experience that made it difficult for visitors to navigate, engage with content, and explore the brand’s unique product offerings. In addition, the website failed to adequately reflect the brand’s legacy and scientific heritage, which left many potential customers under informed about the benefits of Willard Water. Furthermore, the brand struggled with ineffective email marketing, which lacked personalization and failed to engage customers long-term. Our team conducted an extensive analysis of Dr. Willard’s target audience, examining customer behavior, competitor strategies, and industry trends. This research revealed the need for a modern, mobile-friendly website, enhanced educational content, and a more effective, personalized approach to email marketing to foster customer retention and drive sales.

Strategy

Om Infosolutions developed a strategy to align Dr. Willard’s digital presence with its legacy and business goals. We created a user-friendly website that reflected the brand’s commitment to quality while engaging health-conscious consumers. Educational content highlighted the benefits of Willard Water, positioning the site as a trusted wellness resource. To drive conversions, we implemented a data-driven email marketing strategy with automation for personalized communications. We also optimized the e-commerce experience by simplifying the shopping process and integrating secure payment systems.

RESULT

Transforming Dr. Willard’s Digital Presence – Engaging, Educating, and Converting for Long-Term Success.

The comprehensive website redesign and optimized email marketing strategy successfully transformed Dr. Willard’s online presence. By creating a modern, user-friendly platform with educational content and streamlined e-commerce features, we enhanced the customer experience, increased traffic, and boosted sales. The targeted email campaigns further strengthened customer retention, contributing significantly to revenue growth. Dr. Willard’s is now better positioned to engage health-conscious consumers and continue growing its presence in the competitive wellness market.

55% Increase in Traffic

The revamped design and engaging content led to a 55% increase in website traffic, as visitors were more attracted to the modern, informative site.

Up to 45% Growth in Online Sales

The streamlined shopping experience, combined with improved product descriptions and secure payment integration, drove a Up to 45% increase in online sales, reflecting better conversion rates.

33% Better Email Open Rates

Targeted and personalized email campaigns resulted in a 33% improvement in open rates, and contributed 20% of total revenue, demonstrating the effectiveness of the optimized email marketing strategy.

40% Lower Bounce Rates

The improved user experience and intuitive navigation reduced bounce rates by 40%, keeping visitors engaged and encouraging them to explore more of the site.