Eefje Elise

Redefining Luxury for Eefje Elise Jewellery

The Brief
Eefje Elise, a leading online retailer in the Netherlands, and its sister brand Emma Louisa, operating in Norway, Sweden, and Denmark, aimed to achieve significant revenue growth, expand their market share, and improve the efficiency of their Google Ads campaigns. The key objective was to scale sales while maintaining a return on ad spend (ROAS) above the break-even point of 2.20, ensuring sustainable growth and optimizing campaign performance across multiple regions.
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Services
- Google Ads
- Meta Ads
- Social Media Marketing
- SEO
- Ecommerce
- Jewellery

Research and Analysis

Eefje Elise, a leading online retailer in the Netherlands, along with its sister brand Emma Louisa operating in Norway, Sweden, and Denmark, faced a number of challenges in scaling their digital sales and improving campaign efficiency. Their primary goal was to achieve significant revenue growth across multiple regions while maintaining a cost-effective return on ad spend (ROAS) above the break-even point of 2.20. The brands struggled to enhance market share through targeted advertising and faced difficulties in improving the performance of their Google Ads campaigns. A thorough analysis was conducted to understand the regional preferences of their target audiences, competitive strategies, and industry trends. This research revealed the need for a more tailored, region-specific approach to Google Ads, focusing on high-converting keywords and dynamic ads to maximize ROI and improve campaign efficiency.

Strategy

To address these challenges, Om Infosolutions developed a data-driven Google Ads strategy to scale revenue and optimize performance across regions. We focused on targeted campaigns with region-specific keywords in the Netherlands, Norway, Sweden, and Denmark. Dynamic search ads personalized product recommendations, increasing engagement and conversions. Audience segmentation helped retarget previous visitors and create tailored campaigns for new customers. Continuous tracking and optimization maximized ROAS by adjusting bids and creatives. The strategy also promoted best-sellers, new products, and bundles to keep campaigns fresh and engaging.

Driving Exceptional Growth with Targeted Strategies and Scalable Success.

The implementation of this targeted Google Ads strategy delivered remarkable improvements across key metrics. Revenue in 2023 rose to €1,970,605.97, a 74% increase from 2022 (€1,132,594.75). Order volume nearly doubled, growing from 27,929 in 2022 to 53,620 in 2023, reflecting successful customer attraction and conversion. Google Ads contributed €1,243,909.49 (65%) of 2023 sales, with an average ROAS of 3.54, exceeding the 2.20 break-even point. Regionally, tailored campaigns drove significant sales growth for Eefje Elise in the Netherlands and Emma Louisa in Norway, Sweden, and Denmark. These results showcased a scalable strategy that exceeded growth targets.

74% Sales Growth

Sales in 2023 nearly doubled compared to 2022, with €1.97M in total revenue, showing substantial growth.

92% Increase in Orders:

Order volume surged by 92%, from 27,929 in 2022 to 53,620 in 2023, highlighting the success of the campaigns in generating demand.

65% of Sales from Google Ads

Google Ads contributed significantly to overall sales, with €1.24M in revenue from paid campaigns, accounting for 65% of total sales.

ROAS of 3.54

The campaigns exceeded the target ROAS of 2.20, delivering a 3.54 return, proving the efficiency of the Google Ads strategy in driving profitable sales.