Knightsman

Luxury Tailoring Meets Digital Brilliance

The Brief
Knightsman, an Australia-based bespoke tailoring company, partnered with Om Infosolutions to elevate its online presence and drive growth. We focused on website development, SEO, and digital marketing to showcase Knightsman’s luxury tailoring services to a broader audience.
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Services
- Branding
- Development
- SEO
- Marketing
- Fashion & Apparel

Research and Analysis

Our research identified gaps in Knightsman’s digital footprint, including an outdated website and minimal search engine visibility. Competitor analysis revealed that luxury tailoring brands were excelling with modern, user-friendly websites and strong local SEO. We identified high-potential keywords such as “custom suits Australia” and “luxury tailors Adelaide” and discovered that Knightsman’s target audience sought convenience and elegance in their online shopping experience.

Strategy

Our strategy was designed to position Knightsman as a leader in bespoke tailoring through a cohesive digital transformation. We developed a sleek, mobile-responsive website that reflected the brand’s premium identity and showcased its services with high-quality visuals and intuitive navigation. SEO efforts focused on optimizing site content, targeting competitive keywords, and implementing local SEO strategies to dominate the Australian market. Additionally, we launched targeted digital marketing campaigns across Google Ads and social media platforms to increase traffic and conversions, leveraging Knightsman’s luxury appeal to engage its audience.

OUR PARTNER TECHNOLOGY

Result

Knightsman achieved impressive results within six months of implementing the strategy, with growth rates of 60% to 85% across key metrics. Online inquiries and sales increased by 75%, driven by the improved user experience and targeted campaigns. Organic traffic grew by 70%, with the website ranking on the first page for keywords like “custom suits Australia.” User engagement metrics also improved significantly, with a 55% reduction in bounce rates and a 45% increase in average session durations. The digital marketing campaigns further amplified brand awareness, making Knightsman a recognized name in bespoke tailoring.

"With a professional design, OM Infosolutions elevated our website, strengthening our brand presence. Their expertise has boosted customer engagement and positioned us to stand out in the market, effectively showcasing our bespoke services."

Mayank Agarwal - CEO of Knightsman

THE PROOF IS IN THE PUDDING

80%

Our responsive design approach led to a significant increase in mobile sessions by 80% and desktop sessions by 25%.

60%

Increased Whistle's conversion rate by 60%, driving more visitors to take desired actions such as making a purchase or submitting a lead form.

20%

Boosted the returning customer rate by 20%, indicating a strong customer loyalty and satisfaction with the website's user experience, products, and services

52%

Our responsive design approach led to a significant increase in mobile sessions by 80% and desktop sessions by 25%.

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