Paaprika

Timeless elegance, Handwoven with care.

  • The Brief

    Paaprika, a premier destination for authentic handwoven and handcrafted sarees, sought to enhance its global visibility and provide a superior shopping experience for customers in the USA, India, and worldwide. Despite offering an exquisite collection, Paaprika faced challenges with low search engine rankings, an outdated website design, and slow page load speeds. The goal was to improve online visibility, user experience, and conversion rates.

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  • Services

    • Website Design
    • Shopify Development
    • SEO
    • Paid Ads
    • Fashion & Apparel
Lamilago
Lamilago Shop

Challenges

Paaprika faced several key challenges that hindered their online growth. The website had low search engine rankings, limiting its visibility and making it difficult for potential customers to find their products. The outdated website design resulted in high bounce rates and low user engagement, as it failed to resonate with the modern, mobile-first audience. Additionally, the website had slow page load speeds, which further detracted from the user experience, particularly on mobile devices. The lack of mobile optimization meant Paaprika was missing out on a large segment of mobile shoppers, who represent a significant portion of online traffic.

Strategy

To address these challenges, a comprehensive strategy was developed, focusing on SEO and website redesign. The SEO strategy included extensive keyword research for terms like “authentic silk sarees online USA” and “handcrafted Indian sarees online,” followed by on-page optimization of meta tags, image alt texts, and content. Off-page efforts, including backlink building and influencer collaborations, boosted domain authority. The website redesign modernized the visual layout, making it more appealing and user-friendly.

Lamilago Shoes
Lamilago Shop

RESULT

Driving Growth and Engagement: Boosted Traffic, Reduced Bounce Rates, and Increased Conversions for Paaprika.

The implemented strategy resulted in significant improvements across various metrics. Paaprika experienced a 125% increase in organic traffic due to enhanced SEO efforts, which improved search engine rankings and visibility. The redesigned website, with its improved navigation and mobile-first design, led to a 40% reduction in bounce rates, keeping users engaged longer. Mobile optimization contributed to a 60% increase in mobile users, capturing a larger share of mobile shoppers. Additionally, the overall improvements in user experience, SEO, and website functionality led to a 35% increase in conversions, strengthening Paaprika's position as a global leader in handcrafted sarees.

By optimizing our e-commerce platform and inventory system, OM Infosolutions helped us expand our reach and streamline business operations in the fashion industry.

Savi Sharma - CEO of Paaprika

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