Smoke2Snack

Elevating Smoke2Snack’s Digital Presence

  • The Brief

    Smoke2Snack, a leading retailer of vape products and snacks with 13 stores across Canada, sought to expand its business by building a strong online presence and boosting local store visibility. Despite offering premium products, they faced challenges in attracting organic traffic, converting website visitors, and driving foot traffic to their stores. Their outdated website and lack of SEO optimization limited their growth potential.

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  • Services

    • Re Branding
    • Development
    • SEO
    • Paid Ads
    • Social Media Marketing
smoke2snack
smoke2snack

Challenges

Smoke2Snack faced multiple challenges that hindered their growth potential. One of the main obstacles was the absence of an e-commerce platform, which limited their ability to reach customers outside their local markets. Additionally, their website suffered from poor search engine rankings, making it difficult for potential customers to discover their stores and products online. The outdated website design resulted in high bounce rates, as visitors were not engaged or compelled to stay. Furthermore, the lack of local SEO optimization meant that their 13 physical store locations across Canada were not visible to nearby customers, impacting foot traffic and overall sales. These challenges collectively made it harder for Smoke2Snack to generate leads, attract new customers, and achieve its sales targets.

Strategy

To overcome these challenges, Om Infosolutions implemented a comprehensive strategy focusing on website development, SEO, and local SEO enhancements. A responsive, feature-rich e-commerce website was created with optimized product pages, a seamless checkout process, and mobile responsiveness. SEO efforts included targeted keyword research, on-page improvements, and technical optimizations to boost visibility and rankings. Local SEO prioritized enhancing Google My Business profiles for each store, ensuring higher local search rankings. Content marketing engaged visitors and encouraged conversions, while performance enhancements improved user experience and reduced bounce rates.

Lamilago Shoes
Lamilago Shop

Result

Driving 65% Growth with Smarter Strategies!

Through Om Infosolutions' targeted digital strategies, Smoke2Snack achieved remarkable growth across key performance metrics. Organic website traffic surged by 200%, driven by SEO efforts and optimized content. Google My Business visibility grew by 250%, boosting local search rankings for all 13 stores and contributing to a 60% increase in local store visits. The user-friendly e-commerce website and strategic CTAs resulted in an 80% rise in conversion rates, while optimized lead generation efforts achieved a 70% increase in qualified leads. Overall, the combined online and offline strategies led to an impressive 65% growth in total sales across all locations.

By incorporating expert design and efficient inventory management, OM Infosolutions revitalized our website, enhancing the user experience and optimizing operations. Their solutions made our platform more professional and intuitive, ensuring a smoother shopping experience for our customers."

Parth Patel - Founder & CEO Of Smoke2Snack

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